Muskan Jain

You can call me

Dakuda

I am a Design professional with 5+ years of experience, having worked with 150+ brands and built 50+ from scratch. I thrive where what I’d like to call the messy middle- where ideas are raw, challenges are complex, and real impact is being built. I'm now expanding my craft towards art direction — blending business thinking, brand storytelling, and visual strategy to create richer, more meaningful brand experiences.

MA Multimedia & Communication

Manipal Academy of Higher Education (2024-2026)

GPA for Semester 1: 9.20
Student Convenor of the department’s flagship media conclave: Wavelength

BA Journalism Honours

Christ (Deemed to be) University (2019-2022)

CGPA: 9.3
Founded the Design Lab
Design Lead, Media Studies Association (MESTA)

Storytelling / Re-brand your Brand

Universidad de Palermo (Oct 2024)

Presentation Design: Create a Professional Template

Domestika (Oct 2021)

Visualization for Data Journalism

Coursera (Jun 2020)

UX and Web Design Master Course: Strategy, Design, Development

Udemy (May 2020)

Skills

Adobe Illustrator

Adobe Photoshop

Canva

Figma

Adobe Premier Pro

Adobe After Effects

Skills

Brand Design

Brand Management

Presentation Design

Editorial & Layout Design

Visual Identity Systems

Communication Design

Project Management

Co-founder | Project Manager & Creator

wowelz interacteka // Feb ‘23 - Present

Led projects in brand design, campaign execution, event communication, and presentation design across diverse sectors.
Spearheaded major initiatives, including DigiKRANTI, Digital Dhadkan, and SmartLock (ICICI Bank); Bangalore Slush’D and HSX (Headstart Network Foundation); and Scratch (Masters' Union).
Specialized in brand creation for early-stage startups, developing cohesive visual identities and strategic positioning.
Designed and implemented talent development strategies at wowelz, fostering creative and professional growth.
Crafted compelling pitches by blending business acumen with creative storytelling to attract clients.
Contributed to animation and video production, ensuring high-quality execution across multimedia projects.

Manager: Design and Digital Media

Headstart Network Foundation // Jan ‘21 - Feb ’23

Progressed from volunteer to Digital Media Executive at Headstart (Jan–Sep 2021) before joining full-time as Manager post-graduation.
Led design, branding, and digital media initiatives, crafting strategies for HSX, Startup September, and Bharat Pitchathon.
Managed marketing execution for 20+ projects, ensuring cohesive brand representation.
As Digital Media Executive, designed 1,000+ collaterals for 50+ projects, including 20+ external partnerships.

Vice President, Social Media & Marketing

GGI Impact Lab // Apr ‘21 - Oct ’22

Led the marketing and social media efforts for a student-led initiative under Global Governance Initiative (GGI).
Directed the execution of two consulting projects with Centre for Advanced Studies and Policy Research (CASPR) and Environmental Synergies in Development (ENSYDE) to drive policy impact.

Product launch marketing for Xiaomi India

DDB Mudra

Designed social media creatives for the product launch of Xiaomi 11T Pro & 11T Pro Max
Developed storyboards for treasure hunt campaign during the same launch

Pitch Deck Creation for Samosa Party, ShePays & more

Honest Create

Converted pitch deck wireframes into designs for multiple pitch decks
Pitch decks made for Samosa Party, ShePays, Rooter, ALS and Stage3