Muskan Dakuda | Art Director | Brand Strategist

>5 years of Work Ex

Art
Director

Hello, I'm

Muskan Jain

You can call me

Dakuda

I am a design leader with 5+ years of experience in Art Direction and Communication Design. My career has been defined by building 50+ brands from the ground up and scaling 150+ others through creative strategy.

I thrive in the "Messy Middle." To me, this is the intersection of a founder's vision and the market's reality. I solve for brand fragmentation and communication gaps by ensuring every visual touchpoint—from pitch decks to social campaigns—is rooted in business logic.

Currently pursuing a Master’s in Multimedia & Communication, I am evolving my practice toward Creative Leadership. I don't just "design"; I oversee the visual ecosystem to ensure that storytelling, strategy, and business insights converge to create a premium brand experience.

MA Multimedia & Communication

Manipal Academy of Higher Education (2024-2026)

Average GPA of 8.9 in the past three semesters (9.20, 8.78 and 8.8 for semesters 1, 2 and 3 respectively)
Student Convenor of the department’s flagship media conclave: Wavelength

BA Journalism Honours

Christ (Deemed to be) University (2019-2022)

CGPA: 9.3
Founded the Design Lab
Design Lead, Media Studies Association (MESTA)

Storytelling / Re-brand your Brand

Universidad de Palermo (Oct 2024)

Presentation Design: Create a Professional Template

Domestika (Oct 2021)

Visualization for Data Journalism

Coursera (Jun 2020)

UX and Web Design Master Course: Strategy, Design, Development

Udemy (May 2020)

Skills

Adobe Illustrator

Adobe Photoshop

Canva

Figma

Adobe Premier Pro

Adobe After Effects

Skills

Brand Design

Brand Management

Presentation Design

Editorial & Layout Design

Visual Identity Systems

Communication Design

Project Management

Co-founder

wowelz interacteka // Feb ‘23 - Present

Led projects in brand design, campaign execution, event communication, and presentation design across diverse sectors.
Spearheaded major internal campaigns for ICICI Bank: DigiKRANTI, Digital Dhadkan
Managed end-to-end brand and communication design for events like Bangalore Slush’D and HSX for Headstart Network Foundation, driving 1000+ ticketed attendees, crossing the target by 40%
Specialized in brand creation, developing cohesive visual identities and strategic positioning
Contributed to animation and video production, ensuring high-quality execution across multimedia projects.
Designed and implemented talent development strategies at wowelz, fostering creative and professional growth.
Crafted compelling pitches by blending business acumen with creative storytelling to attract clients.

Art Intern

McCann Worldgroup // May 2025 - July 2025

Contributed to high-impact brand assignments and creative development for a diverse portfolio, including Campa Cola, Ujjivan Small Finance Bank, Britannia Good Day, Aashirvaad, and YES Bank.
AI-driven visual content creation, generating and retouching images for Campa Cola’s campaigns aesthetic outputs for a variety of campaigns.
Managed end-to-end design execution for retail and OOH (Out-of-Home) media, including bus branding for Aashirvaad Millets, point-of-purchase (POP) displays, and large-scale salt OOH campaigns.
Developed comprehensive office branding and spatial design for Ujjivan Bank’s video call center, translating brand identity into physical workspace environments.
Executed technical packaging and production design, including updating Key Line Drawings (KLD) for Campa Cola popcorn buckets and creating physical "Chai Collar" mockups for Britannia Good Day pitches.
Facilitated strategic campaign ideation and research, expanding the "Campa Cola universe" through festive season concepts and cinema activation brainstorming.

Manager: Design and Digital Media

Headstart Network Foundation // Jan ‘21 - Feb ’23

Led design, branding, and digital media initiatives
Established brand identities and communication strategies for flagship events like HSX, Startup September, and Bharat Pitchathon.
Managed marketing execution for 20+ projects, ensuring cohesive brand representation.
As Digital Media Executive, designed 1,000+ collaterals for 50+ projects, including 20+ external partnerships.

Vice President, Social Media & Marketing

GGI Impact Lab // Apr ‘21 - Oct ’22

Led the marketing and social media efforts for a country-wide initiative under Global Governance Initiative (GGI).
Directed the execution of two consulting projects with Centre for Advanced Studies and Policy Research (CASPR) and Environmental Synergies in Development (ENSYDE) to drive policy impact.

Event Brand and Collateral Design

Honest Create

Converted pitch deck wireframes into designs for multiple pitch decks
Pitch decks made for Samosa Party, ShePays, Rooter, ALS and Stage3

Product launch marketing for Xiaomi India

DDB Mudra

Designed social media creatives for the product launch of Xiaomi 11T Pro & 11T Pro Max
Developed storyboards for treasure hunt campaign during the same launch
Developed high-performance social media creatives for the Xiaomi 11 launch, resulting in 8,000+ organic interactions across 22 key visual assets.
Designed the campaign's top-performing creative, which achieved a 2.6x lift in community engagement compared to baseline assets, driving 1,200+ unique touchpoints.

Pitch Deck Creation for Samosa Party, ShePays & more

Honest Create

Converted pitch deck wireframes into designs for multiple pitch decks
Pitch decks made for Samosa Party, ShePays, Rooter, ALS and Stage3