Muskan
Dakuda

Client: GoalFi
Role: Campaign Architect | Content Strategist | Design Nerd-in-Chief

Finance is complicated. GoalFi isn’t.
When GoalFi set out to simplify personal finance through tech, data, and good old-fashioned wisdom, I came onboard to make that vision look and sound as smart as it is. From scratch.
I built a digital-first campaign that didn’t just promote an app—it invited users into a universe where money isn’t intimidating, it’s empowering. From scroll-stopping visuals to razor-sharp messaging, the content was crafted for the curious first-time investor and the spreadsheet-obsessed pro alike.

Client: ICICI Bank
Role: Campaign Strategist | Designer

Not every campaign is customer-facing—and not every audience wears suits just for the photos. At ICICI Bank, I worked on internal campaigns that spoke to employees, not at them. To get it right, we started with people, not pixels. Through mini-ethnographic studies, I dived into the daily realities, challenges, and quirks of employees across departments. The goal? Build creative that felt familiar, not forced. Something that didn’t just inform—but resonated.

Role: Student Convenor | Brand Creator

Wavelength wasn’t just a college fest—it was the media meet of the year. As Student Convenor and Head of Marketing, I didn’t just create the brand—I rallied a team of 10 brilliant humans to bring it to life, one asset, caption, and strategy sprint at a time. From the first logo sketch to the final post-event reel, I steered the ship—ensuring the brand felt bold, relevant, and student-led (because it was). The vibe? Youthful but polished, creative but grounded. Just like the fest itself.

Client: Headstart Network Foundation
Role: Visual Strategist | Brand Juggler | Guideline Whisperer

HSX wasn’t just another startup event—it was the flagship. With multiple partners, sponsors, and speakers in the mix, the design had to do a lot of heavy lifting… without stepping on any branding toes. My job? Bring visual harmony to chaos. I designed event collaterals that aligned with a multitude of brand guidelines (because yes, every partner had a lot of them), while still giving Headstart its distinct voice.

Touchpoints included: Main event posters, digital assets, and social media creatives; Partner-specific banners, standees, and promo kits; Cohesive design language across all platforms

Client: DDB Mudra (for Xiaomi)
Role: Visual Designer

You know a smartphone’s good when it practically markets itself. But just in case it needed a little help, I stepped in to make sure the Xiaomi 11i looked every bit as sleek, fast, and futuristic as its specs promised.

Design vibe: Minimal, but make it loud; Highlight-driven layouts; Tech meets attitude

Client: Headstart Network Foundation
Role: Brand Creator | Designer

What happens when two innovation powerhouses shake hands? A brand needs to match that energy. I built the India–Finland Startup Hub from the ground up—logo, messaging, visuals, and all. From posters to presentations, booklets to standees, every touchpoint was designed to say: we mean global business.

Scope: Branding & content strategy; Posters, print collaterals, and decks that didn’t bore you to death; Voice that balanced diplomacy with dynamism

Client: Headstart Network Foundation
Role: Brand Builder | Design Sprinter | Community Nerd

Startup September was more than a virtual event—it was a 30-day startup festival that needed to feel like a full-blown movement. Fast. With a tight turnaround and an online-only format, I crafted a brand identity that lived (and thrived) across digital touchpoints. Think beyond your basic poster—this baby had custom stickers, community-driven assets, and social posts that actually got people talking. Kept energy high across 30 days with timely drops and quick-turnaround content

TL;DR: Fast-paced, fully online, and full of heart. Designed for humans, not just headlines.

Headstart is a not-for-profit organisation that facilitates the development of the Indian startup ecosystem. As part of my work here, I worked on multiple projects that required poster designing, branding and presentation design skills. I worked on nearly 1k+ collaterals, for around 50 projects, including 20+ external partnerships.

“Shudh”, home-made north Indian snacks made with “maa ka pyaar” and lots of goodness! Shudh Rasoi is a cloud kitchen run by my family. As part of this team, I manage photoshoots and marketing for all Shudh Rasoi products.