GoalFi

Client: GoalFi
Role: Campaign Architect | Content Strategist | Design Nerd-in-Chief

Finance is complicated. GoalFi isn’t.
When GoalFi set out to simplify personal finance through tech, data, and good old-fashioned wisdom, I came onboard to make that vision look and sound as smart as it is. From scratch.
I built a digital-first campaign that didn’t just promote an app—it invited users into a universe where money isn’t intimidating, it’s empowering. From scroll-stopping visuals to razor-sharp messaging, the content was crafted for the curious first-time investor and the spreadsheet-obsessed pro alike.